New Coke was different in 2 important ways.
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It was actually a way to hide the flavor change in the switch to Corn Syrup instead of Sugar, and never intended to be permanent.
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Pepsi existed
There’s no real commercial competition for Microsoft. Linux is great, but there’s nobody for a business to call when shit fucks up. And Apple’s walled garden and high prices make it terrible for enterprise.
Now I really want it officially announced on April 1. It would be a perfect moment.